Beschreibung : Athletes Coordinator - THE NORTH FACE. Unternehmen : The North Face. Lage : 6855 Stabio, TI

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our "true north," the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.

We pledge to empower exploration, protect the places where we live, play, and operate and evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

Let's Talk about the Role
The Athlete Coordinator is responsible for building and managing the EMEA athlete team and their integration into the marketing strategies. This role requires an in-depth knowledge of outdoor sports and a proven track record in project management. The objectives of this role are to develop and maintain a team of athletes who can represent the brand on a global level, delivering a stream of content to fuel brand communications and improve brand health metrics.

What you will do :
Create and develop Athlete strategy with Senior Sports Marketing manager and global marketing peers to fulfill EMEA market needs, ensure global consistency and local relevancy.
Lead, coach and develop a team of athletes to represent brand values and identity. Negotiate and finalize all new and contract renewals in order to execute against strategy.
Coordinate and lead annual expedition program providing a platform for authentic content generation under the umbrella “Athletes Tested, Expedition Proven”.
Collaborate with wider marketing and product team to ensure integration of athlete team in brand marketing plans and across areas of business including consumer and corporate events, PR, digital, retail, regional product stories and global brand campaigns.
Gather insights and product feedback from athletes to ensure product testing and relevant inputs on development.
Coordinate ‘Influencer’ program working closely with PR and social, managing strategic partnerships with Mountain Pro associations in key markets.
Monitor and track athlete coverage (social and traditional media) to continuously improve sports marketing solutions and optimize on athlete progress.
Manage Athlete budgets to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis to ensure compliance with company approved numbers

What you need to succeed:
Academic: Marketing related University Degree, Bachelor or Masters level
Experience: at least 2 years experience in a similar role
Deep understanding of the outdoor and athletic industries.
Language skills: Fluent in English (both written and spoken). Notions of German, French, Spanish and Italian would be a plus

What's in it For You
We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do

An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

Be part of an iconic lifestyle brand in a multi brand, multi countries organization

On site gym offering health and well-being initiatives

Discount of 50% on all VF brands

Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

About VF
VF Corporation is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. VF believes that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That's what we want for everyone who joins VF. And frankly, that's what it takes to thrive here too. For more information, please visit vfc.com.

If you like what you have read and want to join our team then we would like to hear from you!

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